What are some LinkedIn Growth Strategy Hacks?

Published On : February 10, 2024 by: internetscholars/ Category(s) : Digital Marketing

LinkedIn is usually considered a job platform, which it definitely is, but it has some other important things to offer which many people are not aware of.

• It provides you with the opportunity to network with the people in your field or area of expertise. 

• You can build your personal brand through LinkedIn. All you need is a proper LinkedIn growth strategy, which we will be talking about later. 

• It offers you scope for enhancing your skills and knowledge through some of their online certification courses, and tutorials. LinkedIn offers courses from various fields including, website development, business, finance, and more. 

• By posting consistently and engaging with the right audience, you can drive leads and conversions for your business. But obviously it’s not going to be easy without proper branding. 

So, aside from job listings, LinkedIn has got an ocean of things to offer. Nowadays having a LinkedIn works as your real identity proof, It speaks a lot about your personality. You not only promote yourself but also your brand or business. As of today, LinkedIn has a user base of 850+ million. There are so many voices on linkedIn that only some of them are heard and the rest of them are ignored. 

The question arises how you can make your voice heard organically. The answer lies in a good linkedin growth strategy. You don’t have to hire a professional to do that for you, if you have time, you can achieve it all by yourself. In the coming section, we will tell you all about the strategies that you should follow to actively grow on LinkedIn in no time. (Why Linkedin growth matters?)

Top LinkedIn Growth Strategy hacking tips that you should implement Today

Find you target audience

If you are not connected with your target audience and are following random people on linkedIn who have nothing to do with your niche or brand then you will not get engagement. Beginners at LinkedIn make this one mistake that hampers their growth initially. Throw those people out of your followers list who are not related to your field and who are related to your field but are inactive. Both kinds of followers are adding zero value to your profile. No matter how many followers you have on Linkedin, if they are not your target audience, your engagement will be nil. Figure out who’s your audience and start connecting.

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Optimize your profile

Your chances of raising the profile searches increases by 22% if your profile is well-optimized. Before you start working on the engagement part, you first need to properly optimize your linkedIn profile. For that, you need to create a professional looking profile picture and a profile header that speaks about your brand and personality. (Top LinkedIn growth hacks)

Here are some things that you need to follow while optimizing your profile:

• Your headline, summary and the experience section should be keyword friendly. Which means that it should have keywords relevant to your field. It will help people find you. This will also help you appear in searches. 

• In the summary section, you need to tell a story and highlight your achievements. Try using numbers while mentioning the goals that you achieved. (Like 3x growth and generated N number of revenue)

• Your headline should be beyond a job title. You get only 220 character limit to add in your profile headline or title, you should use it wisely. Add your professional identity, your skills and achievements and an engaging CTA will work like cherry on top. 

• Your profile should look appealing to the audience, it should be easy to read and well formatted. 

Optimizing your LinkedIn profile is the most important aspect of attracting engagement. If your profile is not optimized properly, it will look unprofessional and inauthentic. 

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Create high-quality content

If you have a well-optimized profile and have a great number of followers, but you are a silent linkedin user, then you are literally killing your linkedin profile’s potential. Content is the soul of LinkedIn and there are many dimensions to creating high quality content on it. Before we dig into the dimensions, first let’s discuss what are the things that you need to avoid while creating content.

• Don’t be a copycat. Copying somebody else’s style will never let you grow on Linkedin. 

• Do not write long stories. Readers are lazy these days and they literally don’t have the time and willingness to read your long stories. 

• Nobody wants to read what you ate for dinner and which movie you watched, because it’s linkedIn, not Instagram. Post content that is relevant to your niche.

• Do not write content that has complicated jargon because if the audience will not be able to understand your post then what is the point of publishing content altogether. 

Now, here’s how you should create content for your LinkedIn post instead:

• According to your niche, decide the three pillars of content that you will be targeting. The common pillars of content creation are educational, inspirational and entertainment. You need to figure out what pillars resonate better with your content strategy. 

• The next step is to create a linkedin content plan. You can add 10-12 linkedIn topics on which you will create posts. These topics can be a mix of your decided content pillars. You can directly write posts on Notion under the topic. This way you will have a buffer of 12 days for your linkedIn (If you will post everyday). It is always the best idea to create a buffer so that you stay consistent. 

• These days storytelling is the new trend on LinkedIn. You need to create your content in a way that keeps the audience hooked to your content. Now, storytelling doesn’t mean you have to write 1500-2000 words posts, but it means writing less but effectively. Here’s how you should format your LinkedIn post:
  

✔️A catchy hook 

✔️ A good Body

✔️ An engaging CTA

According to some studies, it is seen that engaging hooks increases the click- through-rates by 50% or more. (Source: CoSchedule) So, it is extremely necessary to make your hook attention grabbing because if your hook is weak, then chances are that readers might scroll down through your posts. 

• Initially, it might feel like you can’t think of some good content for your LinkedIn posts. To make things easier for yourself, you can take help from AI tools like ChatGPT, Bard and Bing chat. You can ask these chat bots to brainstorm ideas on X topic. But do not make it a habit, else you will never be able to learn. 

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LinkedIn Commenting

Commenting on other people’s posts will fetch you great engagement. This concept doesn’t work like,  “if I comment on his post, then he will do the same in return”. But it’s like stealing somebody else’s audience. If you take LinkedIn commenting seriously, your engagement will definitely increase. The idea is to be unique with your comment. Because comments like “nice post”, “Great”, and “lovely”, are only good for Instagram and Facebook but will definitely not work out on LinkedIn. If you post such comments here, then they will be interpreted as “I didn’t have time to read your post but still I’m commenting just for the sake of it”. (Best LinkedIn Growth strategies)

Before commenting, you need to read the post carefully and then come up with something that adds value to their content. You can agree, disagree, come up with a statistic or fact, comment your addition to their post, comment a summary of the post for the lazy reader. Just be real. Your comment should reflect your personality and should be related to your personal experiences. You can also promote your services through comments but obviously in a smart way.

Here are some important things to keep in mind while commenting on LinkedIn:

• Try to comment within the 24 hours of its publication. Commenting after that will be worthless. If you comment within an hour or at the time of publishing, it will definitely be worth it for you. The more early you comment, the more audience you will be able to steal. 

• Avoid negative comments as it will be your own loss. If you don’t agree with someone then you can put out your POV without being disrespectful. Negative publicity will have you question your existence on LinkedIn. 

• For targeting your audience better, you can create a list of people you want to target on your linkedIn. For starters, you can go for 10-12 people and you can always expand your list with time. Make sure that the people you add in your list have good engagement on their posts and have a good number of followers. There’s no point of commenting on a post that has barely any engagement. 

List of some LinkedIn Growth Hacking tools:

• Canva (For creating attention grabbing visuals)
• Hootsuite ( Schedule your linkedIn posts)
• Notion and Buffer ( For drafting and scheduling posts)
• LinkedIn sales Navigator and Expandi ( For finding high value leads)
• LinkedIn analytics ( Track how your posts are performing)

Conclusion

There is no recipe that will help you grow on LinkedIn overnight. You will have to make the efforts to reach there by following right LinkedIn growth strategy hacks. Start by taking mini steps and you will definitely build an audience on LinkedIn. It might take a few months, but when you start seeing the results you will never look back. The above mentioned tips are tried and tested for LinkedIn Growth and is an organic way to build an audience on LinkedIn. Running paid ads on linkedIn to reach a larger audience will not fetch you long term results because that can only be achieved through organic strategies.