5 Super Actionable Tips To Grow In The Competitive Instagram World

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August 27, 2024

Interactive Stories

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Instagram stories offer quizzes, polls, question stickers, to make your stories interactive. Use these tools to gather valuable insight into your audiences’ choices and to make them feel more connected with your brand.

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Collaborate With Micro-Influencers

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Instead of targeting high profile influencers that don’t heed your offers, go for micro-influencers that have a small but loyal audience. Their endorsements are more authentic and reliable as they have a very specific niche-based audience and will lead to a better conversion rate.

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Develop Your Signature Style

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Develop a style that is signature to you. This could be in the form of a visual element, like camerawork or font choice. A recurring post type, posted in a routine– if you run a clothing store page, will also develop a signature format.

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Experiment With Augmented Reality (AR)

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Custom AR filters that align with your brand's vision and encourage users to interact with them can be a really engaging way to promote it (take H&M for instance). When users share their experiences with your filters, it can greatly increase your brand's visibility and engagement.

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Geo-Targeted Campaigns

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Use geo-location based features to target specific locations for particular campaigns. This is really useful to reach out to local businesses and events. Tailor your content and promotions to appeal to the local interests.

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