How The Pushpa Franchise Broke The Indian Box Office
December 16, 2024
A National Phenomenon
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The Allu Arjun starrer Pushpa franchise is nothing short of a national phenomenon. Part 1, ‘The Rise’ swooped in ₹267 Cr. despite coming out in the peak pandemic year of 2021. But it was not just Allu Arjun’s fan following that resulted in the massive hype for the upcoming 2nd part.
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A Tale Rooted in Classics
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Its nationwide success is mainly because the story mirrors themes from classic Indian cinema—an underdog rising against all odds, classics where heroes took on systemic oppression. Pushpa’s depiction of socio-economic struggles has always resonated with the audience, ever since the 70s.
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Marketing Brilliance
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But it also came down to the marketing, as non-southern audiences were targeted, where Allu Arjun’s fanbase from dubbed films came in clutch. Promotions were done in regional languages. When it came out, memorable dialogues like ‘Jhukega Nahi Sala’ and the viral music stormed the box office.
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Already A Legend
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As ‘The Rule’, the 2nd part is released, it rides on the massive success of the first film. Unlike in the story, Pushpa became a landmark in Indian Cinema after the 1st part itself, and the craze behind the 2nd part just proves that no one is ready for what’s to come.