Know about Parasite SEO with Examples (2024)
Whether you are a content creator or a professional digital marketer, you have been leveraging Parasite SEO all your life without even realizing it. Parasite SEO is just another fancy term to probably confuse people. Parasite SEO techniques play a very crucial role and it largely affects the ranking of your website. It can literally make or break your online presence. Here is a simple definition of parasite SEO:
What is Parasite SEO?
“Parasite SEO is a great strategy through which a website boosts its search engine rankings by publishing their content on third party websites. It is one of the best and the most successful ways of driving traffic to your website. Some third party platforms are Reddit, Medium and Quora.”
For example you have a blogging website that lies in the health and fitness niche. You want to boost your website’s traffic and its search engine rankings. To achieve this you start posting content in the similar niche let’s say on medium. You started receiving huge traffic on your medium blogs. Now to leverage your medium traffic, you need to diverge this traffic to your website. Let us explain how you can do this in few easy steps:
- Create high quality content on medium.
- Add compelling CTAs to your medium blogs that pushes them to click on your website’s link.
- Make your blogs keyword friendly, to make it rank higher on search engines.
- Make sure that you add your website’s link to your medium bio and also other social media platforms like, Instagram, Facebook and Twitter.
- Benefit from paid ads like Instagram and Facebook ads to promote your medium traffic and diverge that traffic to your website likewise.
These are some of the ways you can drive traffic from medium to your website. This was just one example to make you understand what parasite SEO is. We will be digging more into the concepts of parasite SEO with tons of examples. So, put on your seat belt and get ready to go on a rollercoaster ride to parasite SEO with us.
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How can you Leverage Parasite SEO in 2024?
Though we all have been using this strategy to boost our website’s traffic, some of us underestimate the power that it holds. We all know how unpredictable google and its algorithms are becoming. You never know how long your website will be there in the digital realm. To make sure that you get to keep your foot maintained in the google rankings, here are the ways to leverage parasite SEO.
Find good Parasite SEO websites:
The first step to improving your website’s SEO is finding a high authority website with a great volume of traffic. You can either choose to find a website that welcomes different types of niches to their platform or you can go for a platform based on your niche. If you go for a parasite SEO website that accepts content in different niches, then you should go for the following websites:
- Quora
- Medium
- Forbes
- Outlook India
- Entrepreneur
If you are looking for a website that better goes with your niche then you can go for the niche specific ones. For example, if you have a digital marketing niche website then you can go for the following websites:
- Search engine journal forums
- Content marketing institute (CMI)
- Social media examiner
Whichever website you choose to publish your content make sure to go through their editorial guidelines to create content that is up to the mark. Also, the website should be of high authority that drives a large volume of traffic. (What is POEM framework in Digital Marketing?)
Do Extensive Keyword Research:
The first and most important motive of publishing your content on a third party platform is to drive traffic to your website. And for that you need to publish high quality and keyword friendly content. Optimizing your content with relevant keywords makes it easy for google to find your content and rank you accordingly.
Things that you need to keep in your head while conducting keyword research:
- Go for long-tail keywords. If you add long tail keywords to your content, then it will make it easy for the audience to find you.
- Focus on the keyword intent and not the keyword’s search volume. A keyword with higher search volume will make it difficult for you to rank as many others are competing against the same keyword. Go by the search intent of the user instead. By directly targeting the search intent you will be able to rank faster.
- Target both high volume and low volume keywords. Initially you will rank for low volume keywords and as the time progressive you will start ranking for high volume keywords.
Apart from optimizing your content with relevant keywords, you need to make sure that your content is of high quality too. For that you need to keep in mind the following things:
- Always keep yourself updated with Google’s ever evolving algorithms. There was a time when Google used to come up with two updates every year and now it comes up with new content updates every now and then. So, befriend Google to make your content rank.
- Be extremely basic in the kind of language you use in your content. Refrain from using technical language that is not understandable to the audience. Always keep this thing in mind that you are writing for the masses.
- Use proper high quality images to make your content look presentable. Before publishing the final draft make sure to make it grammatical error free.
The major motive is to make your content high quality and optimized with relevant keywords enough to make it rank higher on search engines.
Related: Top SEO Trends Every Student Should Know in 2024
Build Backlinks from Credible Websites:
Backlinks play a major role in boosting your website’s credibility. It is considered to be one of the best ways of leveraging a third party platform. For example, if you have a fitness blogging website and some other high authority website in the fitness niche links to you. This way, now you will be able to leverage their website’s link juice. To be more precise, your website will get an instant SEO boost.
Here’s how you can get backlinks from high authority website:
- Guest posting is a great way to get backlinks from high authority websites. Once you find such a website, you can look for the “write for us” or “guest post” option. Go through their editorial guidelines and submit your work. This way you will be able to leverage their audience and send them to your by interlinking your website in the content.
- Write on websites like Quora. Quora is a place where people ask questions. You can choose those questions that are related to your blogging niche. Now answer the question in a way that drives the traffic to your website. You need to write a compelling CTA, so that the reader feels the urge to click on your website’s link.
These are some of the tips through which you can leverage from the third party websites. Parasite SEO will make it easy for users to find your website. If your website is buried somewhere on search engines then Parasite SEO will make it come to life. Not only does it increase traffic to your website but also the number of conversion rates.
Note: Difference between Black-hat and White-hat SEO:
White- Hat parasite SEO techniques are all about earning traffic through high authority websites. This thing is done through building backlinks, creating high quality content, optimizing your content through relevant keywords and technical SEO.
Black-hat parasite SEO is considered unethical and is also a sort of tactic to manipulate search engines for your own profit. The techniques that are used black hat SEO are,
- Keyword stuffing
- Use of paid backlinks
- Hidden text in a website’s content
- Article spinning or paraphrasing
Be sure that black hat SEO techniques will get your website penalized sooner or later. Oftentimes, people say that parasite SEO techniques are harmful and will get your website penalized. They are not entirely correct. It is the black hat SEO techniques that will throw your website in vain. So, if you want your website to stay on top, then only go for white hat parasite SEO techniques. White hat SEO techniques take some time to show its effect but the end result will be fruitful.
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