3 Killer Social Media Trends You Can Implement Today

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March 27, 2024

Leverage short-form video content

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Platforms like Instagram reels and youtube shorts have changed the way users consume content.

Short-form content is not just trendy but they offer bite-sized content and engaging content that users love.

They have a higher engagement rate in comparison to traditional long form content and hence are perfect for grabbing attention.

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How to implement?

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Create 15-30 seconds of videos about the uses and benefits of your products or services.

Share tips and how to’s and offer value by teaching new in a concise manner.

Share behind the scenes of team interactions, or making of a product which helps in building trust.

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Interactive Content

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Polls, quizzes and interactive stories engage users more deeply and it also helps you in understanding your audience’s preferences.

Interactive content can increase user engagement as well as the time people spend engaging with your brand.

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How to implement?

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Make use of instagram stories and twitter to know about your audience’s opinions and preferences.

Come up with quizzes related to your niche meant for educating and entertaining.

Create infographics that users can click through. You can use them to present difficult information in a fun manner.

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Authenticity and transparency

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Influencer culture has raised the demand for genuine connections and authentic content.

Authentic content builds trust and loyalty and it also differentiates  your brand in a crowded market.

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How to implement?

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Share real stories of customers, employers, or your journey as a brand. This way you can build an emotional connection with your audience.

Host live sessions on platforms like instagram, facebook or tik tok. Answer questions of your users and engage.

Talk about the challenges, failures, and the lessons that you learned from your experiences.

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Bonus Tips:

Social media is ever evolving, so be adaptable.

Test different content and see what works.

Use trends to achieve your brand goals.

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