5 metrics that ACTUALLY matter for Instagram success

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28-12-23

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Reach for relevance

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Tracking the audience reach beyond the existing followers.

Indicates wider impact and potential audience growth.

Higher reach but low engagement demands changes in your content strategy.

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Engagement beyond likes

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Likes matters, but comments, shares and saves on your posts matters too.

It indicates users' genuine interest and value towards your content.

Encourage interaction through Q&As, stories and respond to comments.

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Profile clicks

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Bio clicks and website visitors through that link is a crucial metric.

Indicates if your content inspires users and also helps in valuable conversions.

 Craft a compelling bio with a clear CTA and incentivize bio clicks.

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Viewership on stories

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The number of people watching your entire stories matters too.

Indicates the power of your content to hold the user's attention.

Try various story formats like polls, quizzes and Q&A.

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Brand Mentions

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Other users mentioning and tagging your brand is a key metric.

Indicates genuine brand union & organic reach potential.

Partner with relevant brands & encourage user generated content.

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Bonus Tip

Track these metrics regularly to get a comprehensive picture of your audience and engagement. Then adjust your content based on that to create a winning strategy.

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