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28-12-23
Image credit: unsplash
Image credit: unsplash
Tracking the audience reach beyond the existing followers.
Indicates wider impact and potential audience growth.
Higher reach but low engagement demands changes in your content strategy.
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Image credit: unsplash
Likes matters, but comments, shares and saves on your posts matters too.
It indicates users' genuine interest and value towards your content.
Encourage interaction through Q&As, stories and respond to comments.
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Image credit: unsplash
Bio clicks and website visitors through that link is a crucial metric.
Indicates if your content inspires users and also helps in valuable conversions.
Craft a compelling bio with a clear CTA and incentivize bio clicks.
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Image credit: unsplash
The number of people watching your entire stories matters too.
Indicates the power of your content to hold the user's attention.
Try various story formats like polls, quizzes and Q&A.
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Image credit: unsplash
Other users mentioning and tagging your brand is a key metric.
Indicates genuine brand union & organic reach potential.
Partner with relevant brands & encourage user generated content.
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Track these metrics regularly to get a comprehensive picture of your audience and engagement. Then adjust your content based on that to create a winning strategy.