From Vows to ventures: The business aspect of Anant and Radhika’s wedding

Image credit: The economic Times July, 22, 2024

The big-fat Anant and Radhika's wedding, labeled as the ‘Wedding of the Century’, is beyond extravagant decorations, celeb features and classy food.

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THE AMBANIS: GAME PLAY

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people asked why of all famous Hollywood Pop stars Rihanna was invited. She reportedly launched Fenty Beauty at the Sephora India store, and gained a lot of popularity by performing at Anant and Radhika’s wedding.

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The Kardashian sisters are one of the high-class popular faces that were invited to the wedding.

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Famous influencers like Kusha Kapila, Parul NishHair, Komal Pandey, etc have been invited at Anant-Radhika wedding. This was a very strategic marketing move to stream high-quality and diverse content being shared on the Internet. This gave them organic promotion and authentic reach with no need of traditional marketing.

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From Vows to ventures: The business aspect of Anant and Radhika’s wedding

The big-fat Anant and Radhika's wedding, labeled as the ‘Wedding of the Century’, is beyond extravagant decorations, celeb features and classy food.

This wedding serves as a strategic business purpose by the deal makers at Reliance as part of strengthening the brand and helping build some key corporate relationships.

Let us read exactly how this high-profile affair translates into business results.

THE AMBANIS: GAME PLAY

people asked why of all famous Hollywood Pop stars Rihanna was invited. She reportedly launched Fenty Beauty at the Sephora India store, and gained a lot of popularity by performing at Anant and Radhika’s wedding.

Rihanna’s presence seems as a strategic plan to Launch her business in India, and Ambanis motive is to encourage the exposure of the reliance brand.

The Kardashian sisters are one of the high-class popular faces that were invited to the wedding.

This is to attract significant media attention, both nationally and internationally enhancing the public image of Reliance.

Kim Kardashian was present at Anant Ambani and Radhika Merchant's wedding, and this grand Indian celebration will be featured in the upcoming season of The kardashians.

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