LinkedIn has Introduced Reels– Will Its Essence Fade Away?

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August 30, 2024

What Is The New Feature

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Linkedin has introduced a new “short-video” feature, following the footsteps of Tik Tok, Instagram Reels, and YouTube Shorts. This will allow the users to create and post videos, ideally 30 sec to 2 min long. CEO Ryan Roslansky has hinted towards this type of feature for a long time.

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What Is The Motive Behind This New Feature?

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According to Ryan, this feature has been a part of LinkedIn’s broader strategy. It aims to modernise the platform, a shift from its text-rich UI. Product Manager Tejaswi Natarajan, believes this will help the professional brands to connect with their audience more effectively while keeping the platform more relevant in this competitive market.

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New Opportunities Unlocked

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Because everybody is scrolling today, this new feature will help the brands to create rich user-engaging content, and attract more clients, since short videos are more likely to bring in more reach and new audience.

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The Dangers of Content Overload

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LinkedIn is well renowned for its highly professional user environment and industry-specific content. The risk is that the platform could become more cluttered with unnecessary content, diluting its professional focus if not managed carefully.

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Final Judgement

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The new feature gives brands a huge chance to revamp their marketing approaches. It will also drive younger audiences towards the platform and help LinkedIn to stay relevant. The way users interact with the platform might change, but it’s unlikely to completely kill its essence– only if it is managed carefully.

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