Paid Ads vs. Organic SEO: Which One Drives More Sales?

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20-12-2023

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Reach

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Paid advertising: Reach immediately to the specific target audience.

Organic Advertising: Slow growth and reach the target audience through content and SEO.

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Cost

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Paid advertising: Incur too much cost in running paid advertisements.

Organic advertising: Incur less cost but takes a lot of time and effort.

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Control

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Paid advertising: Huge control over the audience targeting and messaging.

Organic advertising: Zero to no control & success relies on Google algorithms and audience engagement.

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Suitable for

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Paid advertising: For those who want a quick boost in sales, and lead generation.

Organic advertising: For those who want long-term growth and establish brand loyalty.

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Engagement

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Paid advertising: Drives focused sales but engagement might be limited & temporary.

Organic advertising: Builds deep connections with the audience through interactive content.

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Final Thoughts: Paid ads and organic advertising goes hand in hand and a perfect digital marketing strategy relies on both. It depends on your marketing budget and strategy which one works out best for you.

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Deepak Kanakraju's Rise to Digital Marketing Stardom

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