Now that Diwali has passed, we can reflect on the cool Diwali brand campaigns that made us feel all warm and fuzzy inside. These unique brand campaigns from our favorite brands added a unique touch to the festival. So, let's have a look at some of the best Diwali campaigns.
Campaign central idea: The campaign was built around the idea that great relationships are best honored by personally delivering the gift.
Lesson Learned: Use emotional appeal and user-generated content to connect with consumers.
Campaign Central Idea: "Pehli Diwali" has become a joyful way to cope with the sadness of being apart from family. The hashtag was used by the brand to encourage users to share their acts of kindness.
Lesson Learned: Foster an emotional connection with the audience by taking social responsibility.
Campaign Central Idea: This campaign allowed users to personalize Coke bottles with Diwali messages. These personalized bottles were delivered to users before Diwali.
Lesson Learned: Leveraging Personalized Approaches for Enhanced User Engagement and Brand Visibility.
Campaign Central Idea: This campaign revolves around the idea of appreciating the acts of kindness of strangers towards the less privileged sections of society.
Lesson Learned: Merging Social Responsibility and Festive Spirit for Engaging Campaigns.
Campaign Central Idea: The basic concept behind this campaign is to tell a heartwarming story about the power of language and how far individuals will go to connect with their loved ones.
Lesson Learned: Reliance used the word “family” to engage with the audience and promote their services.