Why User-Generated Content is the Next Big Thing in Marketing

Image credit: Power Reviews May 17, 2024

Why User-Generated Content (UGC) is Supreme?

[{"selector":"#anim-2a3f2763-5291-40ea-a4a7-96f58b76c917","keyframes":[{"offset":0,"transform":"translate3d(0, -601.16408%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.29,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.45,"transform":"translate3d(0, -169.04733929600002%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.61,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.71,"transform":"translate3d(0, -57.471286048%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.85,"transform":"translate3d(0, -21.581790472%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.96,"transform":"translate3d(0, -9.378159648%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":600,"fill":"both"}] [{"selector":"#anim-ec2980ec-c092-4661-b2ef-21955b7c68c4 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-51.0531015321255%, 0, 0) translate(-21.36752136752137%, -21.367519842141522%) scale(1.4273504273504274)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-239eaf56-c6f1-47f3-b139-7776c8085dfa","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d36bed99-521f-4636-9ccd-99447aa7593b","keyframes":{"transform":["translate3d(0px, 558.73080%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Image credit: Power Reviews

Traditional marketing is losing its grip and consumers are burdened with ads and turn them off.

[{"selector":"#anim-49b23978-ffb5-4dae-ac69-5c22928cf419 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-71.02180287574463%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-3b0130b7-407d-452b-9a76-be398f0127d4","keyframes":{"transform":["translate3d(-115.89405%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-95378871-efb6-4c69-8cba-38a333c69d4f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4a3e4d15-1bc4-4fb7-a53f-ab56814f1dd2","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-4f9d4fa1-531a-483f-bc9c-8ae8bdd4e5bc","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-25013121-597c-4578-8cb2-68949f3be584","keyframes":{"transform":["translate3d(0px, 558.73080%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8bb06d9d-edde-4e44-9314-4e0f31ca7673","keyframes":{"transform":["translate3d(119.53643%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-32497577-23e8-4be4-9c4d-5a399a0205de","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9e6423ed-0ceb-4f62-9854-52056e7eb076","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-4218f14d-d766-4f30-a2c6-451350b9ae2d","keyframes":{"transform":["translate3d(-115.89405%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f235a3cf-02dd-4e90-98a4-9a8f1701c4ef","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-27ac5533-53c5-423e-8fe2-28f2d20654db","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Image credit: Power Reviews

The Trust Factor: Why Authenticity Wins?

[{"selector":"#anim-fd28905d-f601-4ffe-acf5-9a2012eaae07 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-29.429023460595943%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-58f18b0c-344c-4cb1-a345-81a972386505","keyframes":[{"offset":0,"transform":"translate3d(0, -630.22224%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.29,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.45,"transform":"translate3d(0, -177.218493888%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.61,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.71,"transform":"translate3d(0, -60.24924614400001%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.85,"transform":"translate3d(0, -22.624978416%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.96,"transform":"translate3d(0, -9.831466944%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":600,"fill":"both"}] [{"selector":"#anim-fc7e6ffc-e7a1-4a32-94a0-de7dc12a6ade","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5e040e77-ec68-4d5a-95f4-a23ab955f3c2","keyframes":{"transform":["translate3d(0px, 558.73080%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Image credit: SHRM

Consumers trust UGC 9.8x more than influencers and brand content.

[{"selector":"#anim-7e97339a-ba0b-48a2-b362-1095d254d1f4 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-35.60553316903782%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-9c2d89f7-4d62-4a41-a6c4-4939d3c70917","keyframes":{"transform":["translate3d(-115.89405%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-392c40b7-a46d-4468-abe7-202ee3a87a63","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-92321ec1-9fef-4cd0-a330-ce4fc20e5e60","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-fcc20acd-f60b-4c3f-b6e6-8f6cb612a3cc","keyframes":{"transform":["translate3d(119.53643%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-508e8ebe-ff83-45d5-a62d-e1a14e049717","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cba5a125-8c8e-444a-a1ec-100b69043e43","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-69ce5800-d806-4343-9a70-89032a3603ab","keyframes":{"transform":["translate3d(-115.89405%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8530bb52-f38e-4b97-a6b9-b8d0f224153d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3b77ad3b-0ebe-4410-9789-22c1a66aca9c","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-8a15a78a-bd38-4b3e-8934-8f9d9de47f25","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-43e3a0a0-7d8a-4e74-9568-91aa59322972","keyframes":{"transform":["translate3d(0px, 558.73080%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Image credit: Flokler

The User Generated Content engagement through Community Effect

[{"selector":"#anim-7d9b91b5-e2f0-42d9-be4a-1522c9644ec8 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-37.18670923707552%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-b1cfaa0a-a75d-46ea-ac5e-a115069404b4","keyframes":[{"offset":0,"transform":"translate3d(0, -389.64339%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.29,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.45,"transform":"translate3d(0, -109.567721268%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.61,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.71,"transform":"translate3d(0, -37.249908084000005%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.85,"transform":"translate3d(0, -13.988197701%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.96,"transform":"translate3d(0, -6.078436884%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":600,"fill":"both"}] [{"selector":"#anim-5c25dfa6-13f8-4a98-8291-5fa73da02b39","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e082e837-ea0f-447f-9265-32ad61e36573","keyframes":{"transform":["translate3d(0px, 558.73080%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Image credit: Fourth Wall

Your customer experiences will start conversations and build a loyal following.

[{"selector":"#anim-582802f1-84aa-4efa-8a8b-2b0013b86643 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-33.789581729636126%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-b3174e7c-6099-4af2-88c0-6ad96ef03319","keyframes":{"transform":["translate3d(-115.89405%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8b8e44b2-2313-48a2-a972-21be75f30548","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0c45efab-d923-45e7-ade7-30f29cd5f7f9","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-41e864a7-ce94-49d4-bf52-5ec4f88a68cf","keyframes":{"transform":["translate3d(119.53643%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e8f024f0-4857-4353-9f13-6986f7cb351b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f216cea8-9281-45b4-b418-e372c92cdc38","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-46e625de-e8a3-43b9-b3aa-f7da0d742ad2","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-44126253-f420-45c6-8c16-2d15480b5a5b","keyframes":{"transform":["translate3d(0px, 558.73080%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Image credit: MyFBAPrep

The Reasons of User Generated Content being dream of every marketer

[{"selector":"#anim-5d899761-1215-4ac6-8499-a67127a3fb30 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-29.844853694346547%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-743e6185-60c6-4b6f-a1ea-9834079a7e4b","keyframes":[{"offset":0,"transform":"translate3d(0, -487.19254%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.29,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.45,"transform":"translate3d(0, -136.998542248%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.61,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.71,"transform":"translate3d(0, -46.575606824000005%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.8,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.85,"transform":"translate3d(0, -17.490212186%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":0.92,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"},{"offset":0.96,"transform":"translate3d(0, -7.600203624%, 0)","easing":"cubic-bezier(.5, 0, 1, 1)"},{"offset":1,"transform":"translate3d(0, 0%, 0)","easing":"cubic-bezier(0, 0, .5, 1)"}],"delay":0,"duration":600,"fill":"both"}] [{"selector":"#anim-6da534f9-2ed7-4ca2-94c1-7cdba6fa962f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e7ebe5f0-e89b-440c-96c7-3d285a78dde1","keyframes":{"transform":["translate3d(0px, 558.73080%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Image credit: Canto

User Generated Content gives a constant stream of fresh content.

[{"selector":"#anim-878ae88d-8e76-47ba-b3fe-13217caca309 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-43.433434235071324%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-9fe30080-c7b8-4189-bcd8-97afc4c2d30a","keyframes":{"transform":["translate3d(-115.89405%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3b185414-a59f-4c8c-8113-ce467b847add","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d3edfe6d-4b4b-4919-9644-3c4a5528d205","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-3d21dea7-41b5-4d12-8c17-d5e8ed23a128","keyframes":{"transform":["translate3d(119.53643%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-508180cc-8d47-42b6-982e-51643e625628","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1fcce298-c2e8-4b38-82ed-fe32c8e74975","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-066d92b1-663d-48c5-a279-20ce566a13be","keyframes":{"transform":["translate3d(-116.88742%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e307c421-ce7e-43d4-bac2-a90af350c013","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-32a0ae5b-56f8-45d4-99de-40bf9a30f997","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-5ba314d4-eafa-49cf-9dfa-2145ee569e17","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0ba98403-84cc-4a33-93ed-1374e27cd5e9","keyframes":{"transform":["translate3d(0px, 558.73080%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Image credit: Fiverr

Bonus Tip: By now you have understood that UGC has power, but how can you launch a successful UGC campaign? For that you should run contests, create branded hashtags and also show appreciation for user-created content.

[{"selector":"#anim-3e899ca5-78e6-4a30-ad4c-e222b8482108 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-13.1358488359909%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-26ba53c6-5af2-4e9e-9bdd-f6e9f69da5b4","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-9fb72904-bb69-40e9-b268-2c0f46f27e80","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-0d777409-f13f-4b79-a8ad-71871e4140bd","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-09164a00-98c9-475a-829b-971e742d5a6f","keyframes":{"transform":["translate3d(0px, 558.73080%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Image credit: Power Reviews

Lok Sabha Elections India 2024: Top Political parties and Key Persons

[{"selector":"#anim-28bd3d9e-c00e-40d6-a91a-8de08b2b6b86 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-51.30461892912294%, 0, 0) translate(-20.32520325203252%, -20.214741260422844%) scale(1.4065040650406504)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-11afb485-a8bb-4832-b734-6a55941aa32f","keyframes":{"transform":["translate3d(-116.88742%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-94d6a56a-7a4b-4554-99ad-ad14176729ad","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-15cf2452-c10a-4f75-bfb7-494c9cba2964","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-3fc3b4b5-b0f5-4052-882e-24667bfc97af","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-63e49606-459d-47dd-a219-96e6360e081e","keyframes":{"transform":["translate3d(0px, 558.73080%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Image credit: Power Reviews Continue Reading

Why User-Generated Content is the Next Big Thing in Marketing

Why User-Generated Content (UGC) is Supreme?

Traditional marketing is losing its grip and consumers are burdened with ads and turn them off.

Consumers crave authenticity and UGC like photos, videos and reviews resonate better than traditional marketing.

You can take advantage of real voices to connect and build a community.

The Trust Factor: Why Authenticity Wins?

Consumers trust UGC 9.8x more than influencers and brand content.

User Generated Content represents everyday people loving your product and building trust.

In comparison to stage marketing the authenticity of UGC is more.

The User Generated Content engagement through Community Effect

Your customer experiences will start conversations and build a loyal following.

The two-way dialogue with UGC will turn happy customers into your brand followers.

The Reasons of User Generated Content being dream of every marketer

User Generated Content gives a constant stream of fresh content.

With UGC your content comes directly from your ideal customers.

It is UGC that eliminates the time and expense of creating high-quality content.

Bonus Tip: By now you have understood that UGC has power, but how can you launch a successful UGC campaign? For that you should run contests, create branded hashtags and also show appreciation for user-created content.

Lok Sabha Elections India 2024: Top Political parties and Key Persons